One of the most useful skills in business is to be able to look at what someone else is doing in an unrelated topic, and bring it to your own online marketing .

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5 Marketing Lessons You Can Learn from a Weird “Real World” Business

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Why do some bloggers succeed while others fail? Why do mediocre writers sometimes beat out the really gifted ones?

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Why Bad Writers are Eating Your Lunch and What To Do About It

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The 21st century is an extremely exciting time to own or start a small business: the internet opens up communication and marketing in ways never before possible. The market is so wide that there is a niche for everything; and, depending on your product or service, production costs can be …

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Letting Your Brand Evolve: A Guide to Branding Your Small Business

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Say you’ve been feeling under the weather for a few days, and you decide to go to the doctor. The moment you open the door to your doctor’s office, she takes one quick look at you, thrusts a prescription into your hands, and slams the door in your face. No check-up, no conversation, just a bottle of pills and her bill in the mail.

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Sickly Sales Page? Try These 3 Copywriting Remedies

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Say you’ve been feeling under the weather for a few days, and you decide to go to the doctor. The moment you open the door to your doctor’s office, she takes one quick look at you, thrusts a prescription into your hands, and slams the door in your face. No check-up, no conversation, just a bottle of pills and her bill in the mail

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Sickly Sales Page? Try These 3 Copywriting Remedies

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Back in the 1950s, a bedridden man faced certain death from cancer of the lymph nodes. Tumors the size of oranges had invaded the man’s neck, groin, chest, and abdomen

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Why All Great Marketing Contains the Power of the Placebo Effect

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Well, why not? They are the problem, right

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A 7-Step Guide to Mind Control: How to Quit Begging and Make People Want to Help You

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It’s a simple formula.

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How to Sell Like Steve Jobs

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Choice is a good thing. Too much choice can be a bad thing. It can confuse customers and cause them to abandon your sales process early.

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The Simple Sales Strategy that Boosts Your Bottom-Line

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“Negative” keywords are just as important as the ‘positive’ keywords you bid on.  Effective targeting of your Adwords campaigns requires that you put your ads in front of the right users, and keep them away from users who are unlikely to be interested in your product or service.  Many keywords have multiple meanings from niche to niche, others many apply to a particular area of your niche that your product may not want to target. Poor broad-matching due to inadequate negatives can severely impact your keyword relevance quality scores as well as keyword-level quality scores are heavily measured based on ad click-through rates (CTR), and the more often your ad shows against irrelevant keywords, the lower your CTRs will be. Different Kinds of Negative Keyword Structures For search campaigns, negative keywords can be added either on a campaign-wide basis, or on an adgroup-only basis

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How to Research Negative Keywords

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