Tag Archives: product

Why Bad Writers are Eating Your Lunch and What To Do About It

Posted on November 3, 2011 by | Leave a comment

Why do some bloggers succeed while others fail? Why do mediocre writers sometimes beat out the really gifted ones?

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Why Bad Writers are Eating Your Lunch and What To Do About It

Posted in business, Content Marketing, Copywriting, Design, Featured, internet marketing, marketing, PPC Strategies, Promotion, Selling

Tagged design, facebook, internet marketing, product, reading, Selling, smart, time, writers

Letting Your Brand Evolve: A Guide to Branding Your Small Business

Posted on September 26, 2011 by | Leave a comment

The 21st century is an extremely exciting time to own or start a small business: the internet opens up communication and marketing in ways never before possible. The market is so wide that there is a niche for everything; and, depending on your product or service, production costs can be …

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Letting Your Brand Evolve: A Guide to Branding Your Small Business

Posted in business, marketing, PPC Strategies

Tagged 21st-century, business, extremely-exciting, internet, marketing, product, product-or-service, production-costs, small-business, the-internet, ways-never, your-product

Sickly Sales Page? Try These 3 Copywriting Remedies

Posted on September 20, 2011 by | Leave a comment

Say you’ve been feeling under the weather for a few days, and you decide to go to the doctor. The moment you open the door to your doctor’s office, she takes one quick look at you, thrusts a prescription into your hands, and slams the door in your face. No check-up, no conversation, just a bottle of pills and her bill in the mail.

Posted in Blogging, business, conversion, Copywriting, Design, PPC Strategies, Promotion, Selling, Tips, tools

Tagged clients, delicious, design, money, product, Promotion, reading, sales, solution

Why All Great Marketing Contains the Power of the Placebo Effect

Posted on August 24, 2011 by | Leave a comment

Back in the 1950s, a bedridden man faced certain death from cancer of the lymph nodes. Tumors the size of oranges had invaded the man’s neck, groin, chest, and abdomen

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Why All Great Marketing Contains the Power of the Placebo Effect

Posted in Copywriting, google, marketing, PPC Strategies

Tagged audience, Copywriting, friends, marketing, people, placebo-effect, power, product, spectator, taster

How to Sell Like Steve Jobs

Posted on July 6, 2011 by | Leave a comment

It’s a simple formula.

The Simple Sales Strategy that Boosts Your Bottom-Line

Posted on May 10, 2011 by | Leave a comment

Choice is a good thing. Too much choice can be a bad thing. It can confuse customers and cause them to abandon your sales process early.

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The Simple Sales Strategy that Boosts Your Bottom-Line

Posted in Blog Psychology, business, Company, conversion, Copywriting, Email Marketing, Headlines, Landing Pages, marketing, News, Persuasion, PPC Strategies, Selling

Tagged author, business, customer, eyes, Headlines, marketing, News, newsletter, product, word

How to Research Negative Keywords

Posted on May 3, 2011 by | Leave a comment

“Negative” keywords are just as important as the ‘positive’ keywords you bid on. Effective targeting of your Adwords campaigns requires that you put your ads in front of the right users, and keep them away from users who are unlikely to be interested in your product or service. Many keywords have multiple meanings from niche to niche, others many apply to a particular area of your niche that your product may not want to target. Poor broad-matching due to inadequate negatives can severely impact your keyword relevance quality scores as well as keyword-level quality scores are heavily measured based on ad click-through rates (CTR), and the more often your ad shows against irrelevant keywords, the lower your CTRs will be. Different Kinds of Negative Keyword Structures For search campaigns, negative keywords can be added either on a campaign-wide basis, or on an adgroup-only basis

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How to Research Negative Keywords

Posted in adwords, Analytics, google, Google Adwords, Keyword Research, PPC Strategies, PPC Tools

Tagged adgroup, adwords, Analytics, campaign, different-kinds, Google Adwords, match, negative, negative-match, PPC Tools, product, search, using-the-broad

5 Situations That Demand You Hire a Professional Copywriter

Posted on March 16, 2011 by | Leave a comment

A couple of weeks ago, one of our guest writers wrote a post about a powerful copywriting technique that can be used to get great results even if you aren’t a professional copywriter. In fact, we write a lot of posts on Copyblogger about how entrepreneurs can apply the techniques used by professional copywriters. Strong calls to action , compelling benefits, fascinating bullet points , magnetic headlines

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5 Situations That Demand You Hire a Professional Copywriter

Posted in business, Company, Content Marketing, Copywriting, Freelance Writing, Headlines, marketing, Persuasion, PPC Strategies, Productivity, traffic

Tagged attention, business, Content Marketing, Copywriting, marketing, mercedes, money, product, seo, traffic, work, writer, writing

Why Everyone Hopes You’ll Be the Hero

Posted on February 11, 2011 by | Leave a comment

I walked into the small, yellow audition room and stopped twelve feet in front of the cheap plastic fold-out table. There were three of them sitting in there, bored, distracted, glancing at their watches.

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Why Everyone Hopes You’ll Be the Hero

Posted in business, Company, Creativity, Entrepreneurship, marketing, PPC Strategies

Tagged business, chest, circumstances, Creativity, everyone-hopes, experiences, press-designs, problem, product, research, street, time, walked-out-onto

How to Legally Steal Copy That Converts Like Crazy

Posted on February 10, 2011 by | Leave a comment

Everyone knows better copy gets you more buyers, but professional copywriters are ridiculously expensive, right? And of course every entrepreneur should study copywriting, but it takes time to get really good. You want a great sales page today, not in three years when you’ve finally read all those copywriting books on your bedside table