Tag Archives: quality-scores

PPC Management Tips: Succeeding in a Competitive Market …

Posted on March 27, 2012 by | Leave a comment

Start with some of the outlying cities. Always start an account off on the right CTR so your cost per click will not go up

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PPC Management Tips: Succeeding in a Competitive Market …

Posted in PPC Strategies

Tagged ads-run, cost-per, ctr, outlying, ppc, quality, quality-scores, the-right, will-not

Big Changes: Adcenter Trademark Policy Updated

Posted on February 21, 2011 by | 1 Comment

Microsoft dropped a big piece of news last week: they’re bringing their trademark use policies closer to Google’s. In the past Microsoft had a similar policy to Google, but when they took over PPC for Yahoo they adopted Yahoo’s archaic trademark editorial policies. As of March 3rd , Microsoft Adcenter will once again allow bidding on trademarked terms and use of competitors’ trademarks in your ad text under certain circumstances: Use of a competitor’s trademark in ads only may be allowed if its use is truthful and lawful, for example, if: Your ad compares your own product’s attributes to those of your competitor’s product, as represented by independent, third-party research

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Big Changes: Adcenter Trademark Policy Updated

Posted in adwords, Geo Targeting, google, Google Adwords, microsoft, Microsoft Adcenter, News, PPC Strategies, yahoo

Tagged adcenter, chief-trademark, Geo Targeting, microsoft, online, quality-scores, research, search-alliance, trademark, usa, yahoo

Was the Recent Quality Score Display Glitch Really Fixed?

Posted on November 12, 2010 by | Leave a comment

On the morning of October 27th, a huge percentage of Adwords advertisers woke up to a nasty surprise: Their Quality Scores had absolutely tanked and their minimum first page bids were horrifyingly high. 10/10 and 7/10′s were now 2/10, or 3/10

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Was the Recent Quality Score Display Glitch Really Fixed?

Posted in adwords, Analytics, google, Google Adwords, marketing, PPC Strategies, traffic

Tagged adwords, below-the-max, figured-it-out, Google Adwords, huge-percentage, issue, marketing, over-the-place, quality, quality-scores, relatively-high, reporting, traffic, worth-the-time

How to Setup Custom Adwords Quality Score Alerts

Posted on August 23, 2010 by admin| Leave a comment

Ever thought it would be nice if Google sent you a ping if your top keywords suddenly saw their Quality Scores tank?

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How to Setup Custom Adwords Quality Score Alerts

Posted in adwords, conversion, google, Google Adwords, PPC Strategies, PPC Tools, traffic

Tagged adwords, campaign, campaigns, competitors, Google Adwords, mobile, PPC Tools, quality, quality-score, quality-scores, sms, spend-levels, traffic

Want Higher Landing Page Quality Scores in Google? Here’s How:

Posted on June 23, 2010 by | Leave a comment

Google Recently rolled out a new series of advanced tests for their Google Advertising Professionals program, and in some of the study material they explain what affects advertiser’s landing page quality score. Here are three areas Google wants you to focus on to help ensure your website receives a decent quality score: “Relevant & Original Content” *Make sure visitors can easily find what your ad promises *Don’t copy content from other sites, make sure your copy is authentic and original “Transparency” *Openly share information about your business (contact information, address, about us section) *Only charge for items that are actually ordered *Follow through on every promo and promise you make “Navigability” *Make it easy for visitors to navigate around your site *Avoid too many pop-ups, pop-unders, or other “annoying” elements *Don’t require visitors to register in order to get access to your site For more information on which types of sites Google tends to give low quality scores to visit this informative page in their help center.