Straight from the MS Advertising blog, it looks like adCenter will soon have its own version of Quality Score in paid search for Bing/Yahoo.

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Info: Microsoft adCenter Quality Score Coming Soon

Popularity: 6% [?]

This is getting kind of ridiculous: Not only was the last Quality Score “malfunction” not completely fixed (going back all the way to October), but it’s happening all over again, and right before the busiest online sales weekend of the year. Add to that that this has been happening again for over 48 hours now.

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Quality Score is Busted Again: Don’t Change Your Bids

Popularity: 1% [?]

On the morning of October 27th, a huge percentage of Adwords advertisers woke up to a nasty surprise:  Their Quality Scores had absolutely tanked and their minimum first page bids were horrifyingly high.  10/10 and 7/10′s were now 2/10, or 3/10

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Was the Recent Quality Score Display Glitch Really Fixed?

Popularity: 1% [?]

I’ve been debating about whether to post on this or not, as it’s pretty much giving attention to quackery, but what the heck: There’s a persistent ‘grey technique’ that’s been mentioned offline a number of times that centers around the theory that you can artificially pump your account-level quality scores in Adwords by paying a ‘QS-tax’: bidding on and directing traffic straight through to the top Adwords advertisers that have the lowest possible (read .01c) minimum CPCs on their brand terms . The idea works like this: -You create a new search campaign in Adwords that has one or two keywords and one adgroup only.

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Can You Really Artificially Pump Account Quality Score?

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Ever thought it would be nice if Google sent you a ping if your top keywords suddenly saw their Quality Scores tank?

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How to Setup Custom Adwords Quality Score Alerts

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Google Recently rolled out a new series of advanced tests for their Google Advertising Professionals program, and in some of the study material they explain what affects advertiser’s landing page quality score. Here are three areas Google wants you to focus on to help ensure your website receives a decent quality score: “Relevant & Original Content” *Make sure visitors can easily find what your ad promises *Don’t copy content from other sites, make sure your copy is authentic and original “Transparency” *Openly share information about your business (contact information, address, about us section) *Only charge for items that are actually ordered *Follow through on every promo and promise you make “Navigability” *Make it easy for visitors to navigate around your site *Avoid too many pop-ups, pop-unders, or other “annoying” elements *Don’t require visitors to register in order to get access to your site For more information on which types of sites Google tends to give low quality scores to visit this informative page in their help center.

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Want Higher Landing Page Quality Scores in Google? Here’s How:

Popularity: 2% [?]

January is a fresh start, a time for resolutions, and a time for cleaning up the mess made from the holiday season.

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Is it Time For a Winter PPC Account Makeover?

Popularity: 8% [?]