I’ve been debating about whether to post on this or not, as it’s pretty much giving attention to quackery, but what the heck: There’s a persistent ‘grey technique’ that’s been mentioned offline a number of times that centers around the theory that you can artificially pump your account-level quality scores in Adwords by paying a ‘QS-tax’: bidding on and directing traffic straight through to the top Adwords advertisers that have the lowest possible (read .01c) minimum CPCs on their brand terms . The idea works like this: -You create a new search campaign in Adwords that has one or two keywords and one adgroup only.

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Can You Really Artificially Pump Account Quality Score?
Posted in adwords, Analytics, google, Google Adwords, Keyword Research, PPC Strategies, traffic
Tagged account, adwords, Analytics, campaign, destination, earth, find-on-adwords, Google Adwords, matches-the-one, quality, quality-score, technique, theory