Reading this post made us smarter, richer, more fascinating, and an average of 3 inches taller. Let’s say you place a photo of a client on your landing page .

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How to Instantly Transform Your Landing Page Images from Good to Great

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This simple word of advice makes good copywriters legendary. With it, you’re going to increase sales. Without it, you’re finished.

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The 2nd Most Important Element in Copywriting

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Copywriters love to tell clients they can create compelling copy . Few of them ever mention whom they think they’re compelling. That’s because too few of them have ever given it the thought it deserves

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A 5-Minute Guide to More Persuasive Copywriting

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I have a confession to make. Over the last three years, I’ve quietly been sleeping with Copyblogger readers

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Copyblogger Editor Admits to Sleeping with Readers and Recommends You Do the Same

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Like a lot of people, every year my husband and I watch Miracle on 34th Street during the holiday season. One of my favorite scenes in the movie is right at the end when Natalie Wood is riding in the car with her mom and Fred Gailey. The camera focuses in on Natalie sitting in the back seat of the car staring out the window looking bored and kind of annoyed, mumbling “I believe, I believe …” Then, there’s a moment where the camera closes in a bit on her eyes as they widen in shock.

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5 Secrets an 8-year old Natalie Wood Can Teach You About Persuasive Writing

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You love books. Printed books.

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What the eBook Revolution Means and How Copywriters Can Prosper From It

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I’m going to tell you a secret. It’s a copywriting secret that the immortals — from Aristotle to Ogilvy to Draper — have known, but few have stated as directly as I’m about to.

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The Art of Irresistible Copywriting

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Imagine you’re having a discussion with a talkative, hyperactive teenager. The conversation goes something like this … We went to the mall, and like, there was this fire in the mall

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What Bestselling Fiction Can Teach You About Writing Better Landing Pages

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Say you’ve been feeling under the weather for a few days, and you decide to go to the doctor. The moment you open the door to your doctor’s office, she takes one quick look at you, thrusts a prescription into your hands, and slams the door in your face. No check-up, no conversation, just a bottle of pills and her bill in the mail

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Sickly Sales Page? Try These 3 Copywriting Remedies

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There are plenty of great reasons to write an ebook. A short, free ebook could be precisely the cookie you need in order for your email list to grow beyond a handful of members. A big, paid-for ebook could be an important part of your revenue stream — and the first product in your sales funnel.

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You Already Know How to Write an Ebook … So What’s Stopping You?

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