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Tag Archives: reader

5 Secrets an 8-year old Natalie Wood Can Teach You About Persuasive Writing

Posted on December 6, 2011 by | Leave a comment

Like a lot of people, every year my husband and I watch Miracle on 34th Street during the holiday season. One of my favorite scenes in the movie is right at the end when Natalie Wood is riding in the car with her mom and Fred Gailey. The camera focuses in on Natalie sitting in the back seat of the car staring out the window looking bored and kind of annoyed, mumbling “I believe, I believe …” Then, there’s a moment where the camera closes in a bit on her eyes as they widen in shock.

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5 Secrets an 8-year old Natalie Wood Can Teach You About Persuasive Writing

Posted in business, Company, Copywriting, Featured, Headlines, marketing, Persuasion, PPC Strategies

Tagged business, christmas, city, Copywriting, french, marketing, natalie, reader, reading, santa-claus

What the eBook Revolution Means and How Copywriters Can Prosper From It

Posted on October 11, 2011 by | Leave a comment

You love books. Printed books.

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What the eBook Revolution Means and How Copywriters Can Prosper From It

Posted in business, Content Marketing, Copywriting, Creativity, Design, Headlines, marketing, PPC Strategies, Selling, tools

Tagged Content Marketing, Creativity, digital, house, johnny-depp, lists, price, publishing, reader, voice, writers, writing

The Art of Irresistible Copywriting

Posted on September 27, 2011 by | Leave a comment

I’m going to tell you a secret. It’s a copywriting secret that the immortals — from Aristotle to Ogilvy to Draper — have known, but few have stated as directly as I’m about to.

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The Art of Irresistible Copywriting

Posted in business, Content Marketing, Copywriting, Creativity, Headlines, Landing Pages, Persuasion, PPC Strategies, Selling

Tagged audience, better-landing, business, Content Marketing, delicious, further-reading, Landing Pages, language, reader, reading, Selling, sonia-simone, time, writing

What Bestselling Fiction Can Teach You About Writing Better Landing Pages

Posted on September 26, 2011 by | Leave a comment

Imagine you’re having a discussion with a talkative, hyperactive teenager. The conversation goes something like this … We went to the mall, and like, there was this fire in the mall

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What Bestselling Fiction Can Teach You About Writing Better Landing Pages

Posted in Blog Psychology, Blogging, Company, Content Marketing, conversion, Copywriting, Creativity, Design, Email Marketing, Entrepreneurship, Freelance Writing, Headlines, internet marketing, Landing Pages, marketing, News, Persuasion, PPC Strategies, Productivity, RSS Marketing, Selling, Social Media Marketing, Tips, traffic

Tagged attention, Content Marketing, contractor, Creativity, Entrepreneurship, Freelance Writing, marketing, News, Persuasion, reader, Selling, Social Media Marketing, street, traffic, writing

You Already Know How to Write an Ebook … So What’s Stopping You?

Posted on September 1, 2011 by | Leave a comment

There are plenty of great reasons to write an ebook. A short, free ebook could be precisely the cookie you need in order for your email list to grow beyond a handful of members. A big, paid-for ebook could be an important part of your revenue stream — and the first product in your sales funnel.

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You Already Know How to Write an Ebook … So What’s Stopping You?

Posted in Blog Psychology, Blogging, Collaboration, Content Marketing, Copywriting, Creativity, Design, Editing, Entrepreneurship, Freelance Writing, internet marketing, Links, marketing, Personal Branding, PPC Strategies, Productivity, Tips

Tagged Editing, Freelance Writing, internet marketing, Productivity, reader, sales, style, voice, writing

The 7 Essential Elements of Effective Social Media Marketing

Posted on August 31, 2011 by | Leave a comment

So in the past few weeks, we’ve told you it’s a bad idea to be a digital sharecropper , building your business entirely on someone else’s land (like Facebook, Tumblr, or any other third party you don’t control). We also poked a pin in the sacred cow of social media authenticity, telling you that your audience and customers don’t want an unedited version of the “real” you . So you may be asking yourself — OK, what should I be doing with social media marketing

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The 7 Essential Elements of Effective Social Media Marketing

Posted in Blogging, business, Company, Content Marketing, Design, google, internet marketing, Links, marketing, News, Personal Branding, PPC Strategies, Productivity, SEO Copywriting, Social Media Marketing, Tips, tools

Tagged Content Marketing, links, marketing, night, Productivity, reader, reading, time, tools, user

Confessions of a 21st Century Writer

Posted on August 8, 2011 by | Leave a comment

It felt like the walls were closing in, the room growing smaller. My heart was hammering hard enough that I could see my pulse against the back of my eyes.

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Confessions of a 21st Century Writer

Posted in Blog Psychology, Blogging, business, Company, Content Marketing, Copywriting, Creativity, Email Marketing, Entrepreneurship, Freelance Writing, internet marketing, marketing, Personal Branding, PPC Strategies, Productivity, Selling, Social Media Marketing

Tagged business, career, Copywriting, Entrepreneurship, marketing, people, pop-culture, reader, Selling, time, words, work

How the Art of Screenwriting Can Make You a Better Web Writer

Posted on July 18, 2011 by | Leave a comment

One of the most useful lessons I’ve learned about writing engaging content came from studying screenwriting. It’s that every single piece of dialogue or screen direction had to be working hard to hook viewers in and keep them gripped. Audiences don’t like fluff or irrelevance.

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How the Art of Screenwriting Can Make You a Better Web Writer

Posted in business, Company, Content Marketing, Copywriting, Creativity, Entrepreneurship, Freelance Writing, google, Headlines, internet marketing, Keyword Research, PPC Strategies, tools, traffic

Tagged clients, content, Content Marketing, Creativity, Entrepreneurship, Headlines, internet marketing, language, reader, seo

Meet the Lazy Marketer’s Best Friend: The Email Autoresponder

Posted on June 21, 2011 by | Leave a comment

No one loves blogs more than I do. They’re a great way to build your authority , attract an engaged audience, develop trust and rapport, attract links, and stake your claim in search engines