Reading this post made us smarter, richer, more fascinating, and an average of 3 inches taller. Let’s say you place a photo of a client on your landing page .

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How to Instantly Transform Your Landing Page Images from Good to Great

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David Ogilvy on Social Media. How a “drug-taking college dropout” created one of the most successful corporations in the world. The Secrets of the biggest-selling launch ever

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7 Marketing Links You Can Use in the Field

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I’m guessing you want to write copy that sells . You want to write copy so irresistible it makes your readers scramble down the page — begging to do whatever it is you want when they’re done reading — whether it’s to make a purchase, send a donation, or join your newsletter.

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The Dirty Little Secret to Seducing Your Readers

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A few weeks ago I decided to open up my coaching services for one day only.

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Why Nobody Cares About Your Content (And What to do About it)

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A week ago yesterday, this post ran here on Copyblogger, all about how I’m actually a woman. Not coincidentally, a week ago yesterday was also April 1st, widely known as April Fool’s Day. So, the whole thing was the drunken brainchild of me and James Chartrand, who actually did make that revelation for real

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Copyblogger Weekly Wrap: Week of April 4, 2011

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I refer to my dog Tika as my “learning experience” dog. In her youth, she made Marley of Marley and Me fame look like a paragon of obedient canine virtue. Tika had a troubled past and by the time I adopted her, she had pretty much every behavior problem in the dog training books

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5 Things a Bad Dog Can Teach You About Writing Good Copy

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Remember when you last walked into that Apple retail store? It was really hard walking out empty-handed, wasn’t it

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6 Unfair Market Advantages You Should Steal from Apple

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This Monday was Valentine’s Day, which is one of those rare days my wife Robin and I go out without the kids and then realize that we’ve forgotten how to converse without being constantly interrupted.

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Copyblogger Weekly Wrap: Week of February 14, 2011

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Whether you’re a one-person shop at a kitchen table, or the next Rupert Murdoch (or both), you need to start thinking like a media business. Say you want to run an online magazine. Or maybe you’re a personal publisher executing on myriad ideas that need more options than a simple blog post can provide.

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Check Out the Lifestyle Theme for WordPress

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Remember when you could simply sit down and pound out your “web log” post in 10 minutes? Well those good ol’ days are over. Today, millions of blogs and other types of content are competing for your readers’ attention.

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Five Steps to Constructing an Exceptional Content Experience

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