The best (and shortest) business book ever written. Why visualizing your success could actually be hurting your chances for success

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7 Marketing Links You’d Be Crazy to Ignore

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A copywriter was struggling deeply with his business. He was getting clients and jobs, but his words weren’t making sales, and his clients rarely called him back. A friend of his — who had taken up the trade much later than he had — was doing surprisingly well.

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The Secret of The Successful Copywriter

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What does it take to be the best? The best copywriter, the best graphic designer, the blogger, the best content marketer? The off-the-cuff answer is 10,000 hours , popularized by the great Malcolm Gladwell book Outliers .

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The 5 Keys to Content Marketing Mastery

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Welcome to The Lede . Every week I’ll be digging up and linking to stories, news, and opinion relevant to online marketing and copywriting. Email, social media, innovation, SEO, productivity, mobile, conversion, publishing, and everything in between

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Introducing The Lede: A Copywriting and Online Marketing Sheet

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Ever had a great idea, and then started to doubt yourself? Or maybe you’ve already executed on that great idea, but you’re hesitating to launch.

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When You Absolutely, Positively Must Know if Your Content Will Rock … Do This

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Eventually, everybody gets to the point that they need a greatest hits compilation… here’s PPCblog’s… We’ve gone through and hand-picked our favourite and most helpful PPC blog posts, categorized for your viewing enjoyment.  As we continue to provide helpful guides and advice on the world of paid search, we’ll keep this page updated, so please share it with friends and colleagues who are interested in the world of PPC!

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Legendary copywriter Eugene Schwartz created a system of working that, before he was finished, enabled him to write nine books (including the classic Breakthrough Advertising ), dozens and dozens of successful ads, and countless articles for well-known publications all over the world.

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How to Kill Writer’s Block and Become a Master Copywriter in Only 3 Hours a Day

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Microsoft dropped a big piece of news last week: they’re bringing their trademark use policies closer to Google’s.  In the past Microsoft had a similar policy to Google, but when they took over PPC for Yahoo they adopted Yahoo’s archaic trademark editorial policies. As of March 3rd , Microsoft Adcenter will once again allow bidding on trademarked terms and use of competitors’ trademarks in your ad text under certain circumstances: Use of a competitor’s trademark  in ads only may be allowed if its use is truthful and lawful, for example, if: Your ad compares your own product’s attributes to those of your competitor’s product, as represented by independent, third-party research

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Big Changes: Adcenter Trademark Policy Updated

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I walked into the small, yellow audition room and stopped twelve feet in front of the cheap plastic fold-out table. There were three of them sitting in there, bored, distracted, glancing at their watches.

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Why Everyone Hopes You’ll Be the Hero

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As a freelance copywriter, I’ve put together a nice portfolio of major corporate clients, ranging from Bay State Gas to Pizzeria Uno.

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Want More Copywriting Clients? Here’s a Surprising Way to Find Them

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