Pay Per Click Marketing And Advertising Tips

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Tag Archives: research

7 Marketing Links You’d Be Crazy to Ignore

Posted on December 2, 2011 by | Leave a comment

The best (and shortest) business book ever written. Why visualizing your success could actually be hurting your chances for success

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7 Marketing Links You’d Be Crazy to Ignore

Posted in business, Content Marketing, Copywriting, Email Marketing, google, Links, marketing, PPC Strategies, Productivity

Tagged business-book, Content Marketing, curator, facebook, internet, internet-idiots, links, marketing, Productivity, research, unwritten-rules

The Secret of The Successful Copywriter

Posted on November 30, 2011 by | Leave a comment

A copywriter was struggling deeply with his business. He was getting clients and jobs, but his words weren’t making sales, and his clients rarely called him back. A friend of his — who had taken up the trade much later than he had — was doing surprisingly well.

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The Secret of The Successful Copywriter

Posted in business, Content Marketing, Copywriting, Design, Featured, marketing, PPC Strategies, radio, Selling

Tagged copywriter, design, marketing, place, research, stuff, words, writing

The 5 Keys to Content Marketing Mastery

Posted on November 16, 2011 by | Leave a comment

What does it take to be the best? The best copywriter, the best graphic designer, the blogger, the best content marketer? The off-the-cuff answer is 10,000 hours , popularized by the great Malcolm Gladwell book Outliers .

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The 5 Keys to Content Marketing Mastery

Posted in Blogging, Content Marketing, conversion, Copywriting, Design, Email Marketing, Featured, Landing Pages, marketing, metrics, PPC Strategies, Selling

Tagged article, chess, conversion, Copywriting, deliberate, delicious, design, featured, marketing, metrics, reading, research, world

Introducing The Lede: A Copywriting and Online Marketing Sheet

Posted on October 29, 2011 by | Leave a comment

Welcome to The Lede . Every week I’ll be digging up and linking to stories, news, and opinion relevant to online marketing and copywriting. Email, social media, innovation, SEO, productivity, mobile, conversion, publishing, and everything in between

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Introducing The Lede: A Copywriting and Online Marketing Sheet

Posted in adwords, Affiliate Marketing, Analytics, Blog Psychology, Blogging, business, Content Marketing, conversion, Copywriting, Creativity, Design, Email Marketing, Entrepreneurship, Freelance Writing, google, Headlines, internet marketing, Keyword Research, Landing Pages, Links, List Building, marketing, metrics, News, Persuasion, PPC Strategies, Productivity, Selling, SEO Copywriting, Social Media Marketing, Tips, Traditional Media, traffic

Tagged advice, Content Marketing, conversion, design, hollywood, metrics, optimization, reading, research, traffic

When You Absolutely, Positively Must Know if Your Content Will Rock … Do This

Posted on June 29, 2011 by | Leave a comment

Ever had a great idea, and then started to doubt yourself? Or maybe you’ve already executed on that great idea, but you’re hesitating to launch.

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When You Absolutely, Positively Must Know if Your Content Will Rock … Do This

Posted in Blog Psychology, Blogging, business, Content Marketing, Copywriting, Creativity, Entrepreneurship, internet marketing, marketing, Persuasion, PPC Strategies, Selling, Social Media Marketing

Tagged article, business, Creativity, Entrepreneurship, ideas, imagination, internet marketing, marketing, media, Persuasion, research, Selling, Social Media Marketing, warner-music, wilco

PPCblog’s Greatest Hits – A Compilation of Our Best Posts!

Posted on June 8, 2011 by | Leave a comment

Eventually, everybody gets to the point that they need a greatest hits compilation… here’s PPCblog’s… We’ve gone through and hand-picked our favourite and most helpful PPC blog posts, categorized for your viewing enjoyment. As we continue to provide helpful guides and advice on the world of paid search, we’ll keep this page updated, so please share it with friends and colleagues who are interested in the world of PPC!

Posted in adwords, Affiliate Marketing, Analytics, business, Copywriting, Facebook Ads, google, Google Adwords, Headlines, Keyword Research, Landing Pages, marketing, PPC Strategies, PPC Tools, Selling, Tips, tools, traffic, Uncategorized, yahoo

Tagged Affiliate Marketing, Analytics, customer, facebook, languages, network, research, search, Selling, shopping, usability, yahoo

How to Kill Writer’s Block and Become a Master Copywriter in Only 3 Hours a Day

Posted on May 24, 2011 by | Leave a comment

Legendary copywriter Eugene Schwartz created a system of working that, before he was finished, enabled him to write nine books (including the classic Breakthrough Advertising ), dozens and dozens of successful ads, and countless articles for well-known publications all over the world.

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How to Kill Writer’s Block and Become a Master Copywriter in Only 3 Hours a Day

Posted in business, Copywriting, Creativity, Freelance Writing, marketing, PPC Strategies, Productivity, radio

Tagged career, Creativity, eugene-schwartz, facebook, Freelance Writing, history, marketing, radio, research, writer, writing

Big Changes: Adcenter Trademark Policy Updated

Posted on February 21, 2011 by | 1 Comment

Microsoft dropped a big piece of news last week: they’re bringing their trademark use policies closer to Google’s. In the past Microsoft had a similar policy to Google, but when they took over PPC for Yahoo they adopted Yahoo’s archaic trademark editorial policies. As of March 3rd , Microsoft Adcenter will once again allow bidding on trademarked terms and use of competitors’ trademarks in your ad text under certain circumstances: Use of a competitor’s trademark in ads only may be allowed if its use is truthful and lawful, for example, if: Your ad compares your own product’s attributes to those of your competitor’s product, as represented by independent, third-party research

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Big Changes: Adcenter Trademark Policy Updated

Posted in adwords, Geo Targeting, google, Google Adwords, microsoft, Microsoft Adcenter, News, PPC Strategies, yahoo

Tagged adcenter, chief-trademark, Geo Targeting, microsoft, online, quality-scores, research, search-alliance, trademark, usa, yahoo

Why Everyone Hopes You’ll Be the Hero

Posted on February 11, 2011 by | Leave a comment

I walked into the small, yellow audition room and stopped twelve feet in front of the cheap plastic fold-out table. There were three of them sitting in there, bored, distracted, glancing at their watches.

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Why Everyone Hopes You’ll Be the Hero

Posted in business, Company, Creativity, Entrepreneurship, marketing, PPC Strategies

Tagged business, chest, circumstances, Creativity, everyone-hopes, experiences, press-designs, problem, product, research, street, time, walked-out-onto

Want More Copywriting Clients? Here’s a Surprising Way to Find Them

Posted on February 8, 2011 by | Leave a comment

As a freelance copywriter, I’ve put together a nice portfolio of major corporate clients, ranging from Bay State Gas to Pizzeria Uno.

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Want More Copywriting Clients? Here’s a Surprising Way to Find Them

Posted in business, Company, Content Marketing, Copywriting, Freelance Writing, internet marketing, marketing, News, PPC Strategies, Productivity, Tips

Tagged business, cards, mass-media, online, people, Productivity, reader, research, sales, Tips, words