Whether you manage paid search accounts or are an overseeing business executive, it is important to have an easily accessible way of viewing overall account performance.

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AdWords Custom Dashboard

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Google released their latest addition to the bidding features family – Enhanced CPC . It’s been in beta since March, but Enhanced CPC officially launched yesterday, August 16th. The premise of the tool, much like Conversion Optimizer, is to “boost your ROI with an easy to use, automated bidding tool.” Enhanced CPC will automatically adjust your max CPC bid based on the likelihood your ad will convert

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Google Launches Enhanced CPC

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