When I was preparing for my panel earlier this month at South by Southwest, I thought a lot about what I wanted the audience to take away. Of course, there’s always the First Rule of Copyblogger , which I preach to anyone who will listen. But telling people “don’t publish content that sucks” tends to need a little more explanation if it’s going to be helpful.
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The Simple 5-Step Formula for Effective Online Content
Posted in business, Content Marketing, Copywriting, google, Headlines, internet marketing, Landing Pages, marketing, News, PPC Strategies, SEO Copywriting, Tips
Tagged education, Headlines, internet marketing, marketing, News, search engines, search-engine, seo, SEO Copywriting, smart, writers
Everyone has an opinion on it. Should you or shouldn’t you write a business plan? Are they a total waste of time , or a necessary vehicle on the path to online entrepreneurial glory?
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How to Write (and Execute) a Powerfully Simple Business Plan
Posted in business, Content Marketing, Copywriting, internet marketing, marketing, News, PPC Strategies, radio, SEO Copywriting
Tagged author, marketing, News, premise, press-premium, radio, SEO Copywriting, smart, techniques
Search marketing is a huge topic — and includes dozens of ways you can grow your business and get more (and better) traffic to your site.
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Save $100 on Search Marketing Expo: Early Bird Discount Expires Saturday, 2/5
Ever wonder if all those links that result from people retweeting and sharing content on Twitter give you a boost with SEO? For a long time no one was sure, because the dreaded nofollow is in use on big social sites to keep those links from being counted as a “vote” for search engine purposes. No matter what, social networking links are still highly useful from a traffic perspective, because they have the power to get new readers to your content
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The Straight Dope on Facebook, Twitter, and SEO
Posted in business, Copywriting, google, link-building, marketing, PPC Strategies, SEO Copywriting, tools, traffic
Tagged attention, authority, business, facebook, link-building, marketing, nature, people, power, reputation, search engines, SEO Copywriting, twitter
Are you thinking about improving your search engine presence? If so, you’ve most likely thought of utilizing search engine marketing providers to spice up your natural search rankings. But what you may need failed to think about is also using pay per click advertising to supplement your search engine marketing campaign.
Why should you think about using pay per click management along with common search engine marketing? Listed here are 5 good reasons.
Link building takes time to indicate results-link building services is an important part of the search engine advertising process. The more prime quality links you’ve got pointing again to your web site, the better your search rankings will be. However, it takes time to your search engine rankings to start enhancing via hyperlink building. That why pay per click is so beneficial. You can begin constructing your search engine presence immediately, while you’re nonetheless engaged on enhancing your pure search rankings.
Pay per click attracts highly focused visitors-With the best par per click on campaign administration, you’ll have the ability to primarily pick and select who views your ads. You possibly can choose which keywords you wish to target, and you can even select the place your ads show by location. For example, if you happen to only need individuals in Houston to give you the option view your ads, you may set it up to only show to computer systems in Houston.
Pay per click adverts put you within the search outcomes quick-While website positioning and SEO copywriting may help you enhance your organic search rankings over time, it might probably take a while so that you can get on the first page of the search results. That is especially true in the event you’re targeting aggressive keywords. But with pay per click promoting, you’ll be able to instantly begin showing larger up in the search results. Your commercials will immediately increase your search engine presence so your customers can begin discovering you immediately.
Ppc allows you to experiment-One of many great things about pay per click promoting is that you could experiment and try out a bunch of different issues to attempt to enhance your results. For instance, you may take a look at out different advert variations to see which adverts appeal to probably the most clicks. You can even take a look at different touchdown pages aspect by side to see which adjustments show you how to get extra conversions.
Simply track your outcomes-With a ppc marketing campaign, there’s no guessing as as to if or not your efforts are paying off. Every part can simply be tracked-from the quantities you’re paying for clicks, to the key phrases which are bringing essentially the most qualified site visitors, to the actions persons are taking after they go to your landing pages. This places every little thing in black and white so you possibly can see what’s working and what needs to be adjusted.
Together, SEO and pay per click can yield highly effective outcomes to your website and company.
Posted in Blogging, business, conversion, Copywriting, Entrepreneurship, Headlines, marketing, PPC Strategies, Selling, SEO Copywriting, Social Media Marketing, Tips, video
Tagged apple, communication, conversion, people, prospect, SEO Copywriting, Social Media Marketing, turkey
Some people think search engine optimization is a dark and mysterious art. But for online writers and content producers, it’s really as simple as 1, 2, 3: First, you need the right keywords, so you understand the language your readers, customers, or clients are using when they search. Second, you need compelling content that people love and search engines know is relevant to those searchers.
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Scribe 3.0: SEO Made Simple
Posted in Copywriting, Keyword Research, link-building, PPC Strategies, SEO Copywriting, tools, traffic, video
Tagged content, drupal, scribe, search engines, SEO Copywriting, traffic, video, work
There are two types of sales page readers: those who faithfully read every word, and those who skim until they get to the end. Since you want to sell to both of these groups, you have to know exactly how to capture and hold the attention of each — and doing so in the same sales page is no small feat. The good news is, you can use the same writing strategy to get each group to engage with what you’re reading … and ultimately to buy what you’re selling.
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Want People To Read Your Sales Page? Make It Scannable
Posted in business, Copywriting, Headlines, marketing, News, PPC Strategies, Selling, SEO Copywriting
Tagged Copywriting, life, marketing, News, price, promise, reader, readers, sales, seo, SEO Copywriting
“What should I be doing better with my blog?” That’s one helluva question, isn’t it? As someone who blogs to support a thriving business, I think about that question every day
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The Responsible Blogger’s Guide to Dealing with Big Brother
Posted in Blogging, business, Copywriting, Entrepreneurship, google, marketing, News, PPC Strategies, SEO Copywriting, Social Media Marketing, Tips, tools, traffic, video
Tagged author, business, congress, free-speech, image, internet, marketing, moderator, people, reader, seo, SEO Copywriting, Social Media Marketing, traffic, video
The iPad is here. And it’s here to stay. There is a sea change going on within the mobile computing industry
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7 Ways the iPad Can Bring Back Your Writing Mojo
Posted in Copywriting, News, PPC Strategies, SEO Copywriting, Tips, tools
Tagged cool, Copywriting, create-pottery, health, inspiration, ipad, mind, movie, SEO Copywriting, thoughts, Tips, tools, writing
