When I’m generating landing pages for PPC or SEO purposes, I’m always looking for quicker ways to deploy and maintain my personal and client sites. I’m a big fan of automating repetitive tasks, outsourcing, and making sure projects have less room for error and a more “templated” approach

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Review: The Genesis WordPress Theme Framework

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Not every Adwords campaign starts off with the geographic targeting perfectly dialed in.  Often, marketers start by lumping a scads of countries in together, ignoring language and currency as well as differences in conversion rates from country to country. So how can you quickly segment out a country or group of countries that either need to have their bids customized (higher or lower), keywords tweaked, or daily budget settings adjusted

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Quickly Create & Tweak Country-Specific Adwords Campaigns

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Google released their latest addition to the bidding features family – Enhanced CPC . It’s been in beta since March, but Enhanced CPC officially launched yesterday, August 16th. The premise of the tool, much like Conversion Optimizer, is to “boost your ROI with an easy to use, automated bidding tool.” Enhanced CPC will automatically adjust your max CPC bid based on the likelihood your ad will convert

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Google Launches Enhanced CPC

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