This week on The Lede … What really works on Twitter One thing social media copywriters should never do 9 productive social media hacks A reminder of the power of the original social media If you just can’t wait for The Lede every Saturday, and you want even more practical, useable links than the seven we highlight here every week, follow @copyblogger on Twitter .

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7 Social Media Marketing Links You Can Use

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It’s time to teach that old dog some new tricks. That old dog I’m referring to is social media .

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5 Ways Writers Can Break Out of the Tired Old Social Media Box

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This week on The Lede … Seth Godin’s simple cure for writer’s block.

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7 Useful Marketing Articles for Your Weekend

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Klout is a company that measures a person’s influence on their social networking sites – such as Facebook. It has several tempting pros but scary cons

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The Pros & Cons of Social Media Klout Score

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Almost everything you wanted to know about content marketing in one post. How to thrive in difficult times. How to create a social media calendar.

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7 Content Marketing Articles Worth Reading

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Over the past few years, I’ve conducted a number of focus groups on subjects ranging from email marketing to blogging. When I ask participants why they’ve chosen to receive emails from a particular source, read a specific blogger, or follow a certain Twitter user, they give me a variation on the same answer: “Because I like their unique point of view.” Readers will only listen to you if you’re giving them something they can’t find anywhere else . Why would they pay attention to you if you’re saying the same things that everyone one else is saying?

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A Tested Social Media Success Formula: Talk as Yourself, Not about Yourself

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Obviously, everywhere you look this week, people are offering advice about what to do differently in 2012. What to focus on. What habits to cultivate.

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31 Pro Tips for a Successful, Satisfying, and Insanely Profitable 2012

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We’re big on tradition here at Copyblogger.

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The Best of Copyblogger 2011

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Your “Big Break” is not coming (and why that’s good news).

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7 Marketing Links They Didn’t Show You in School

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It’s the online business equivalent of jeans that don’t make your butt look big.

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There is No ROI in Social Media Marketing

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