“You Are Not Alone” In two and a half years of sending all kinds of emails to all kinds of lists, the simple phrase “You Are Not Alone” is the most-opened subject line I’ve ever seen — by far. Because Aweber counts each email that’s been opened, even if they’re from the same user, that single subject line has had an average open rate of 90% , and has surpassed the 100% mark several times . I’ve seen this subject line used successfully on emails ranging from content marketing to personal development to potty training , with a dozen verticals in between

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The 4 Words That Will Get Your Email Opened

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Picture this scene. A reader of your blog and a loyal subscriber gets a new mobile device

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5 Tips for Better Results with Mobile Email Marketing

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Email is back. Despite repeated proclamations of its extinction, rumors of the death of email marketing have been greatly exaggerated — especially since email and social media are a powerful combination. You might not reach the average college freshman , but for slightly older types (you know, the ones with the money), email is still the way to go in many lucrative mainstream niches

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The Three Key Elements of Irresistible Email Subject Lines

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This is one the best articles I have read about the subject of click fraud. Business Week – The Dark Side of PPC Finally someone digs into the numbers and gives examples of how a Paid To Read click ring works. This is also a reason why MSFT does not have click fraud issues at the moment, however

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Click Fraud on Google and Yahoo

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