This week on The Lede … What really works on Twitter One thing social media copywriters should never do 9 productive social media hacks A reminder of the power of the original social media If you just can’t wait for The Lede every Saturday, and you want even more practical, useable links than the seven we highlight here every week, follow @copyblogger on Twitter .

See the article here:
7 Social Media Marketing Links You Can Use

Popularity: unranked [?]

Ever wonder why content marketing works so well for some businesses … and doesn’t seem to do anything at all for others? Curious about why some content that seems great doesn’t do anything to build the business?

See the article here:
10 Content Marketing Goals Worth Pursuing

Popularity: 1% [?]

This week on The Lede … Seth Godin’s simple cure for writer’s block.

See the article here:
7 Useful Marketing Articles for Your Weekend

Popularity: 1% [?]

Joe Pulizzi over at the Content Marketing Institute recently shared a fascinating video presentation from Coca-Cola about their upcoming marketing strategy.

Continued here:
3 Content Marketing Ideas You Should Steal from Coca Cola

Popularity: 1% [?]

It’s the online business equivalent of jeans that don’t make your butt look big.

See original here:
There is No ROI in Social Media Marketing

Popularity: 3% [?]

YouTube has launched a new ad format out of beta: TrueView Video Ads . The basic concept is that the user has a choice whether or not to continue watching the ad

Read more here:
YouTube TrueView Video Ads: Only Pay For Interested Viewers

Popularity: 1% [?]

Want to discover the smartest ways to mix social media, content marketing, and SEO for lead generation and converting those leads to customers and clients? We’ve got you covered with Internet Marketing for Smart People

Read the original post:
Grab Our Free Online Marketing Course

Popularity: 5% [?]

Tomorrow is Thanksgiving in the States … a day devoted to family, football, and eating our own weight in pie. And, of course, gratitude. I probably don’t take as much time as I should to sit down and think about everything I’m grateful for

See the original post:
The 2011 Copyblogger Gratitude List

Popularity: 3% [?]

When I’m generating landing pages for PPC or SEO purposes, I’m always looking for quicker ways to deploy and maintain my personal and client sites. I’m a big fan of automating repetitive tasks, outsourcing, and making sure projects have less room for error and a more “templated” approach

Read the original here:
Review: The Genesis WordPress Theme Framework

Popularity: 2% [?]

Most kids ditch their imaginary friends along with their sippy cups and security blankets. That’s a good thing, right? Well, marketers have discovered a new benefit to finding (and keeping) those imaginary friends again.

Original post:
How Creating an Imaginary Friend Can Make You a Better Writer

Popularity: 2% [?]