Joe Pulizzi over at the Content Marketing Institute recently shared a fascinating video presentation from Coca-Cola about their upcoming marketing strategy.

Continued here:
3 Content Marketing Ideas You Should Steal from Coca Cola

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I started blogging in 2007 because I’d just signed my first book deal with Random House and I realized that social media was about to become a huge tool in any author’s marketing arsenal. What I didn’t realize was how huge.

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A Social Media Marketing Case Study: Uncertainty by Jonathan Fields

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Google’s new Contextual Targeting Tool (currently in beta, some accounts have it already, more will see it roll out shortly) is a fantastic way to build out quick and dirty display network campaigns. Many advertisers build out their content campaigns using variations on the keywords used in their search campaigns, perhaps integrating a few other contextually-related keywords to round out the ‘theme’ of the adgroup, making it easier for Google to figure out where to put your ad, or simply start from scratch using Google’s keyword tool to throw together thematically-relevant keywords into new adgroups

More here:
Review: Google’s Beta Contextual Targeting Tool

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Yahoo just released Yahoo Clues a keyword research tool similar to Google insights/trends, but goes one step further. In short, this is a keyword research tool that shows you data for only the most popular queries. Yahoo said the tool is also updated about every hour

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Yahoo Releases “Clues” Keyword Research Tool – Beta

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“¿Qué quiere para su desayuno?” she asked, inches from my face.

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Blogging with a Learner’s Mind

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Google released their latest addition to the bidding features family – Enhanced CPC . It’s been in beta since March, but Enhanced CPC officially launched yesterday, August 16th. The premise of the tool, much like Conversion Optimizer, is to “boost your ROI with an easy to use, automated bidding tool.” Enhanced CPC will automatically adjust your max CPC bid based on the likelihood your ad will convert

Excerpt from:
Google Launches Enhanced CPC

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Google’s latest targeting feature is the release of the new modified broad match. This new match type gives targeting results that are in between phrase match and the original broad match, but is more closely related to phrase match. As many advertisers know, broad match can be quite risky, and sometimes not produce the most desirable ROI’s.

Link:
Plus One! Google Adds Another Match Type

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Matt from KeywordEye™ sent me a ping last week to have a look at a new, free keyword ‘visualization’ tool that he’s been working on for some time now and asked me to give it a look. It’s a pretty neat concept: pulling from the Adwords API, KeywordEye™ pulls up associated keywords to your search and displays the results in a 2D or 3D ‘cloud’ format, with higher traffic keywords displayed as larger words in the cloud, and color-codes the keywords in the cloud green, yellow, or red depending on the amount of competition. An even cooler part of this tool is the ability to view the visualized data by country, match type, and a few other variables

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New KeywordEye™ Keyword Visualizer Shows Promise

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Let’s look at a couple of useful tools for predicting fast-growing, lucrative PPC opportunities: Google Insights For Search , and Google Hot Trends . Insights For Search Google Insights For Search is a tool that shows you the approximate volume of searches over time.

Link:
Leveraging New Keywords & Search Trends for Profit

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Use the Google Insights for Search tool to check the seasonality of your major keywords. This tool also shows you countries, states, and metro areas that search highly for your terms. According to Google, Insights for Search is a tool where users “can compare search volume patterns across specific regions, categories, time frames, and properties.” To use this tool, you need to visit www.google.com/insights/search/

More here:
Using Google Insights for Search for Seasonality Trends

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