Tag Archives: tracking

PPC Marketing Tools and Improving Ad Campaigns | US Oil Jobs

Posted on April 1, 2012 by | Leave a comment

PPC Marketing Tools and Improving Ad Campaigns. Posted on April 1st, 2012 by Blevins.

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PPC Marketing Tools and Improving Ad Campaigns | US Oil Jobs

Posted in business, marketing, PPC Strategies, tools

Tagged business, important-instrument, improving, marketing, ppc, tools, tracking, tracking-tool

Prevent Previous Buyers From Seeing Your Google Remarketing Ads

Posted on May 16, 2011 by | Leave a comment

Many remarketing campaigns use discount offer banners to try and recapture visitors who abandon the shopping cart. For example they might ‘remarketing cookie’ bailout users and show them ads offering coupon codes or bundle offers – anything to get them back into a purchase. The only danger with this however is that you might end up ticking off users who have already bought through the regular sales process at full pop

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Prevent Previous Buyers From Seeing Your Google Remarketing Ads

Posted in adwords, Behavioral Advertising, Contextual Advertising, conversion, Display Ads, google, Google Adwords, marketing, microsoft, Microsoft Adcenter, News, PPC Strategies, Selling, traffic

Tagged buyers, Contextual Advertising, existing, importance, marketing, microsoft, News, Selling, thoughts, time, tracking, traffic

Improvements to view-through conversion reporting

Posted on April 29, 2011 by | Leave a comment

If you are advertising on the Google Display Network there is a good chance you know what a “view-through conversion” is. In case you don’t, a view-through conversion (referred to as a VTC) occurs when a user views an image or rich media ad (but doesn’t click on it) and later completes a conversion

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Improvements to view-through conversion reporting

Posted in adwords, business, conversion, Display Ads, google, Google Adwords, News, Online Advertising, PPC Strategies, yahoo

Tagged adwords, business, conversion, Display Ads, Google Adwords, News, search, setting, tracking, user, yahoo

Google Plus One: Top AdWords Advertisers Are Unprepared

Posted on April 13, 2011 by | Leave a comment

Google recently announced the launch of their latest social initiative: Google +1 (Plus One).

Posted in adwords, Analytics, google, Landing Pages, Online Advertising, PPC Strategies

Tagged additional-tags, adwords, alongside-each, Analytics, behavior, customer, destination, enjoy-the-nice, experience-mass, Online Advertising, tech, their-customer, tracking, url

Google Analytics Subdomain Tracking

Posted on January 5, 2011 by | Leave a comment

If you do a quick search on “Google Analytics Subdomain Tracking”, you may have noticed that many of the top results are either woefully out of date or rather confusing. The purpose of this post is to provide my recommendations for Google Analytics subdomain tracking as of the current version of the asynchronous Google Analytics Tracking Code. Currently there’s no specific article on Google Code dedicated to Google Analytics subdomain tracking.

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Google Analytics Subdomain Tracking

Posted in Analytics, google, PPC Strategies

Tagged Analytics, code, google-code, hash, issue, leading, leading-period, recommendations, time, tracking, tracking-code

Ecommerce Attribution with Custom Variables

Posted on December 16, 2010 by | Leave a comment

“Show me the money!” Cuba Gooding Jr. certainly understood the power of seeing the money in black and white.

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Ecommerce Attribution with Custom Variables

Posted in Analytics, google, PPC Strategies, tools

Tagged Analytics, code, custom-variable, dealer, ecommerce, implementation, money, power, such-as-sources, tracking, variable, variable-if-its

Live Webinar: What’s New About Urchin 7 with Google’s Dennis Osmolovski

Posted on November 4, 2010 by | Leave a comment

If you currently own or have ever considered Urchin software, you may be wondering what new benefits version 7 brings to the table. The new features included in Urchin 7 make it a much more powerful tool in terms of processing capabilities and customization for your business needs. We’ll be reviewing what’s new at our next LIVE Urchin webinar with special Google guest, Dennis Osmolovski, Urchin Technical Lead .

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Live Webinar: What’s New About Urchin 7 with Google’s Dennis Osmolovski

Posted in business, google, PPC Strategies, Urchin Software

Tagged api, business, data, embedded-help, event-tracking, from-the-urchin, live, tracking

The Business Of Web Analytics

Posted on July 22, 2010 by | Leave a comment

The great thing about web analytics packages is that they are very powerful tools.

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The Business Of Web Analytics

Posted in Analytics, business, google, News, PPC Strategies, tools, traffic

Tagged Analytics, avinash-kaushik, business, data, form, News, numbers, organization, organizations, politics, tools, tracking, traffic, user

Converting To Asynchronous Code

Posted on June 30, 2010 by | Leave a comment

There’s a pretty strong push now for everyone to move to the new Asynchronous Google Analytics Tracking Code. It’s the only code that’s available from the interface now, and nearly all of the documentation includes examples of this as the primary code to be used. Converting your code to the new async code might seem like it’s just a hassle, but there are benefit to using the new code.

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Converting To Asynchronous Code

Posted in Analytics, conversion, google, PPC Strategies

Tagged additional, code, conversion, documentation, line, project, standard, style, time, tracking, tracking-code

Facebook Conversion Tracking: Now With Extra Impression Sauce

Posted on March 12, 2010 by | Leave a comment

Facebook has lagged behind MySpace when it comes to conversion tracking, but they’re catching up, releasing their conversion tracking beta program to select advertisers.