One of my biggest complaints about Google AdWords and Google Analytics has always been the oversimplified attribution models they use.

Read more here:
Updates to AdWords Search Funnels Reports

Popularity: 2% [?]

One of the big advancements that made Yahoo advertising profitable again for a lot of advertisers was a new setting that allowed you to exclude the Yahoo search partner traffic and run your ads exclusively on Yahoo’s core search engine. With the transition to Adcenter, advertisers lost that control, and I personally wondered when/if Microsoft would roll out similar controls.

Read this article:
Sweet! Adcenter Lets Advertisers Segment Search Traffic

Popularity: 1% [?]

Way back in February I first mentioned the Search Alliance between Yahoo and Bing.

Go here to see the original:
Official: Bing Now Powering Yahoo Search Results

Popularity: 1% [?]

If 2009 was the year of Google’s Great Affiliate Massacre, Q3 2010 is about to go down MicroHoo’s kick at the can. Microsoft Adcenter sent a nice little reminder email out yesterday suggesting that the transition to Adcenter for Yahoo search ads is progressing quite quickly, and you may want to pay attention to impending changes if you’re an Adcenter advertiser. Then they slipped in this little nugget: Updates in editorial guidelines Microsoft and Yahoo! have created  joint editorial guidelines that will begin taking effect for search advertisers in early August

Originally posted here:
MicroHoo Adcenter About to Drop Big Changes for Affiliates

Popularity: unranked [?]