Tag Archives: transition

Updates to AdWords Search Funnels Reports

Posted on October 14, 2010 by | Leave a comment

One of my biggest complaints about Google AdWords and Google Analytics has always been the oversimplified attribution models they use.

Posted in adwords, Analytics, business, conversion, google, Google Adwords, marketing, PPC Strategies

Tagged adwords, analysis, business, clients, conversion, data, Google Adwords, reporting, transition, words-search

Sweet! Adcenter Lets Advertisers Segment Search Traffic

Posted on September 28, 2010 by | Leave a comment

One of the big advancements that made Yahoo advertising profitable again for a lot of advertisers was a new setting that allowed you to exclude the Yahoo search partner traffic and run your ads exclusively on Yahoo’s core search engine. With the transition to Adcenter, advertisers lost that control, and I personally wondered when/if Microsoft would roll out similar controls.

Read this article:
Sweet! Adcenter Lets Advertisers Segment Search Traffic

Posted in conversion, microsoft, Microsoft Adcenter, PPC Strategies, PPC Tools, traffic, yahoo

Tagged adcenter, conversions, lower-long-term, Microsoft Adcenter, option-number, search-partner, transition, yahoo

Official: Bing Now Powering Yahoo Search Results

Posted on August 24, 2010 by | Leave a comment

Way back in February I first mentioned the Search Alliance between Yahoo and Bing.

Go here to see the original:
Official: Bing Now Powering Yahoo Search Results

Posted in microsoft, PPC Strategies, yahoo

Tagged first-mentioned, mentioned-the-search, microsoft, organic-search, read-details, search, search-alliance, the-transition, transition, transition-on-microsoft, yahoo

MicroHoo Adcenter About to Drop Big Changes for Affiliates

Posted on July 16, 2010 by | Leave a comment

If 2009 was the year of Google’s Great Affiliate Massacre, Q3 2010 is about to go down MicroHoo’s kick at the can. Microsoft Adcenter sent a nice little reminder email out yesterday suggesting that the transition to Adcenter for Yahoo search ads is progressing quite quickly, and you may want to pay attention to impending changes if you’re an Adcenter advertiser. Then they slipped in this little nugget: Updates in editorial guidelines Microsoft and Yahoo! have created joint editorial guidelines that will begin taking effect for search advertisers in early August

Originally posted here:
MicroHoo Adcenter About to Drop Big Changes for Affiliates

Posted in google, Landing Pages, marketing, microsoft, Microsoft Adcenter, PPC Strategies, yahoo

Tagged adcenter, competitors, great-affiliate, guidelines, Landing Pages, microsoft, Microsoft Adcenter, rights, smart, trademark, transition, whether-or-not, yahoo