Editorial note: Our friends over at Marketing Sherpa had the cool idea of running an email subject line contest, and we couldn’t resist joining in. The best three entries submitted here at Copyblogger will be eligible for a very cool prize indeed, so check out all the details and give it your best shot! Subject lines are by far the easiest element of your email marketing to test.
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Copywriting Contest: Write the Best-Performing Subject Line and Win
Posted in Analytics, business, Company, conferences, Content Marketing, conversion, Copywriting, Design, Email Marketing, Featured, Landing Pages, Links, marketing, PPC Strategies, video
Tagged business, conferences, customer, denver, design, industry, marketing, optimization, unique, video, writing
Over the past few years, I’ve conducted a number of focus groups on subjects ranging from email marketing to blogging. When I ask participants why they’ve chosen to receive emails from a particular source, read a specific blogger, or follow a certain Twitter user, they give me a variation on the same answer: “Because I like their unique point of view.” Readers will only listen to you if you’re giving them something they can’t find anywhere else . Why would they pay attention to you if you’re saying the same things that everyone one else is saying?
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A Tested Social Media Success Formula: Talk as Yourself, Not about Yourself
Posted in Blogging, Email Marketing, Featured, marketing, News, PPC Strategies, Social Media Marketing
Tagged advice, daily, echo, featured, media, media-success, News, personal, regurgitation, social, Social Media Marketing, tested-social, unique, words
When was the last time you wrote something with the intent to specifically motivate your readers to take action?
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5 Reasons Why All Freelance Writers Should Learn To Write a Sales Letter
Posted in Blog Psychology, Blogging, business, Content Marketing, conversion, Copywriting, Creativity, Editing, Email Marketing, Entrepreneurship, Freelance Writing, google, Grammar, Headlines, internet marketing, Keyword Research, Landing Pages, link-building, Links, List Building, marketing, metrics, News, Online Product Launches, Persuasion, PPC Strategies, Promotion, RSS Marketing, Selling, SEO Copywriting, Social Media Marketing, traffic
Tagged Entrepreneurship, Freelance Writing, grammar, internet marketing, life, List Building, marketing, metrics, online, Online Product Launches, sales, seo, unique
Marin Analytics Software
Excerpt from:
How to Effectively Track Google Adwords Sitelinks In Marin
Posted in Analytics, conversion, google, PPC Strategies
Tagged Analytics, drive-users, google-sitelinks, marketers-the-unique, overview, relevant, unique, unique-opportunity
When it comes to being a badass, few can hold a candle to good old 007. Calm, cool, and collected under pressure, Bond is known as much for his seductive personality as he is for his incredible ability to get himself out of any situation in one piece. What he isn’t known for is writing a successful blog
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How to Blog Like Bond. James Bond.
Posted in Blogging, business, Copywriting, marketing, News, PPC Strategies, Promotion, SEO Copywriting, traffic
Tagged business, Copywriting, fitness, james-bond, reputation, seo, style, time, unique, words
Unless you’re lucky enough to be selling something absolutely unique, you’ll face competition in PPC. How you position against your competitors is crucial to your success. Positioning is not simply a case of writing better ads, bidding higher, or occupying the top space
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How To Position Against Competitors
Posted in Landing Pages, marketing, PPC Strategies, Selling
Tagged analysis, competitors, customer, highly-relevant, landing page, market, offer-something, search, strengths, such-as-largest, unique
Matt from KeywordEye™ sent me a ping last week to have a look at a new, free keyword ‘visualization’ tool that he’s been working on for some time now and asked me to give it a look. It’s a pretty neat concept: pulling from the Adwords API, KeywordEye™ pulls up associated keywords to your search and displays the results in a 2D or 3D ‘cloud’ format, with higher traffic keywords displayed as larger words in the cloud, and color-codes the keywords in the cloud green, yellow, or red depending on the amount of competition. An even cooler part of this tool is the ability to view the visualized data by country, match type, and a few other variables
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New KeywordEye™ Keyword Visualizer Shows Promise
Posted in adwords, google, Google Adwords, Keyword Research, marketing, PPC Strategies, PPC Tools, traffic
Tagged adwords, adwords-keyword, api, cloud, data, Google Adwords, individual, marketing, PPC Tools, search, tool, traffic, unique, visualized
Are you thinking of starting a web business?
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Eight Questions To Ask Before You Start A Business
Are you noticing an awful lot of launches nowadays? Well, it’s not just you. As many bloggers jump off the Adsense bandwagon, they’re getting into the launch game, with a neverending stream of premium eBooks, white papers, audio interview series, video courses, membership sites, networking events, webinars, conferences, consultation packages, private coaching groups, print books, physical items, and anything else that could be wrangled together into a marketable asset.
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7 Strategies for Escaping “Me Too” Product Launches
Posted in Blogging, business, Content Marketing, conversion, Copywriting, marketing, Online Product Launches, PPC Strategies, Selling, SEO Copywriting, video
Tagged audience, bars, calendar, Content Marketing, easter, marketing, Online Product Launches, people, person, product, sales, SEO Copywriting, unique, video, youtube
