Over the past few years, I’ve conducted a number of focus groups on subjects ranging from email marketing to blogging. When I ask participants why they’ve chosen to receive emails from a particular source, read a specific blogger, or follow a certain Twitter user, they give me a variation on the same answer: “Because I like their unique point of view.” Readers will only listen to you if you’re giving them something they can’t find anywhere else . Why would they pay attention to you if you’re saying the same things that everyone one else is saying?

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A Tested Social Media Success Formula: Talk as Yourself, Not about Yourself

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When was the last time you wrote something with the intent to specifically motivate your readers to take action?

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5 Reasons Why All Freelance Writers Should Learn To Write a Sales Letter

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Google Sitelinks Overview: Google Sitelinks offer search marketers the unique opportunity to drive users deep into a website by leveraging other relevant click streams.

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How to Effectively Track Google Adwords Sitelinks In Marin

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When it comes to being a badass, few can hold a candle to good old 007. Calm, cool, and collected under pressure, Bond is known as much for his seductive personality as he is for his incredible ability to get himself out of any situation in one piece. What he isn’t known for is writing a successful blog

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How to Blog Like Bond. James Bond.

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Unless you’re lucky enough to be selling something absolutely unique, you’ll face competition in PPC. How you position against your competitors is crucial to your success. Positioning is not simply a case of writing better ads, bidding higher, or occupying the top space

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How To Position Against Competitors

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Matt from KeywordEye™ sent me a ping last week to have a look at a new, free keyword ‘visualization’ tool that he’s been working on for some time now and asked me to give it a look. It’s a pretty neat concept: pulling from the Adwords API, KeywordEye™ pulls up associated keywords to your search and displays the results in a 2D or 3D ‘cloud’ format, with higher traffic keywords displayed as larger words in the cloud, and color-codes the keywords in the cloud green, yellow, or red depending on the amount of competition. An even cooler part of this tool is the ability to view the visualized data by country, match type, and a few other variables

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New KeywordEye™ Keyword Visualizer Shows Promise

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Are you thinking of starting a web business?

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Eight Questions To Ask Before You Start A Business

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Are you noticing an awful lot of launches nowadays? Well, it’s not just you. As many bloggers jump off the Adsense bandwagon, they’re getting into the launch game, with a neverending stream of premium eBooks, white papers, audio interview series, video courses, membership sites, networking events, webinars, conferences, consultation packages, private coaching groups, print books, physical items, and anything else that could be wrangled together into a marketable asset.

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7 Strategies for Escaping “Me Too” Product Launches

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