There are a lot of minimalist blogs cropping up these days. They’re bare, spare, and airy. I’m all for zen

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Zen and the Art of Good Web Design

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Google Analytics features 3 types of custom variables: page-level, session-level, and visitor-level.

Link:
Mixed Type Custom Variables in Google Analytics

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Google likes to play a little game with those of us who do business online. The game is called “change all the rules and see who survives.” It’s often a fun and rewarding game for Google users, but it can be painful for business owners.

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Will Your Site Survive the Google Shrink Ray?

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When you run a PPC campaign, how do you decide whether to use Google Adwords, or Yahoo Search Marketing, Microsoft AdCenter or, erm….Findology? How do you decide whether to push you campaign into content networks, such as Adsense, or Facebook?

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Branding: Big Opportunity, Low Cost

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This is another addition to our ongoing series of tutorials and case studies on landing pages that work. Most days I just don’t know what’s safe to eat or drink, but I’ve always thought that soy was a better, more nutritious choice for my protein needs — didn’t you? More vegan and all that

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Landing Page Makeover Clinic #27: HiddenSoy.com

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That was a New York Post headline.

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Headless Body In Topless Bar

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Usability is common sense. Good design is common sense

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Usability & Design Last

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Whole books have been written about the ins-and-outs of landing page design. Each element on the page, each word, graphic, block of text and link, contributes to conversion, or lack thereof

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How To Plan Your Landing Pages

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Most pay per click performance measurement has been at the keyword level i.e. which keyword resulted in conversion. The problem is this is a blunt measurement tool

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Google Adwords: Search Funnels

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If our landing pages aren’t converting as well as we’d like, it might be a good idea to look at how we’re trying to persuade visitors. We need to make a compelling offer, but we also need to pitch that offer in a way that persuades a person to take action.

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Barriers To Persuasion

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