In the dark and ancient days of digital yellow highlighters and outrageous claims, a cry rang out over the mountains — a cry for sanity, integrity, and beauty. There came forth from the mountain 10 commandments to guide a certain tribe of Internet publishers in all their conversion endeavors.
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The 10 Commandments of Landing Pages That Work
Posted in Blogging, business, conversion, Copywriting, Featured, Landing Pages, marketing, Persuasion, PPC Strategies
Tagged business, commandments, conversion, Copywriting, deeply-relevant, landing, Landing Pages, marketing, mind, mountain, visitor
Raise your hand if this sounds familiar … You meet someone and they say all the right things. They’re full of compliments and accolades.
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7 Essential Tips for WordPress Beginners
Posted in Blogging, business, conversion, Copywriting, Design, Editing, Featured, google, Headlines, Landing Pages, Links, PPC Strategies, SEO Copywriting, Tips, tutorials, yahoo
Tagged business, design, Editing, featured, Headlines, image, Landing Pages, links, SEO Copywriting, tutorials, visitor
There are a lot of minimalist blogs cropping up these days. They’re bare, spare, and airy. I’m all for zen
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Zen and the Art of Good Web Design
Google Analytics features 3 types of custom variables: page-level, session-level, and visitor-level.
Posted in Analytics, conversion, google, PPC Strategies
Tagged Analytics, conversion, custom, data, entry, fact, google-code, session, visitor
Google likes to play a little game with those of us who do business online. The game is called “change all the rules and see who survives.” It’s often a fun and rewarding game for Google users, but it can be painful for business owners.
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Will Your Site Survive the Google Shrink Ray?
Posted in Blogging, business, Content Marketing, Editing, Email Marketing, google, Headlines, marketing, PPC Strategies, Tips, tools, traffic
Tagged Headlines, visitor, whether-or-not
When you run a PPC campaign, how do you decide whether to use Google Adwords, or Yahoo Search Marketing, Microsoft AdCenter or, erm….Findology? How do you decide whether to push you campaign into content networks, such as Adsense, or Facebook?
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Branding: Big Opportunity, Low Cost
Posted in adwords, business, google, Google Adwords, Landing Pages, marketing, microsoft, Microsoft Adcenter, News, PPC Strategies, traffic, yahoo
Tagged adwords, business, Google Adwords, internet, Landing Pages, library, marketing, Microsoft Adcenter, News, traffic, visitor, wine, yahoo
This is another addition to our ongoing series of tutorials and case studies on landing pages that work. Most days I just don’t know what’s safe to eat or drink, but I’ve always thought that soy was a better, more nutritious choice for my protein needs — didn’t you? More vegan and all that
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Landing Page Makeover Clinic #27: HiddenSoy.com
Posted in Copywriting, google, Landing Pages, marketing, News, PPC Strategies, Promotion, SEO Copywriting, traffic, video
Tagged amazon, book, dianne-gregg, digital, image, marketing, personal, Promotion, seo, SEO Copywriting, visitor, words
Posted in conversion, Copywriting, PPC Strategies
Tagged Copywriting, market, movie, terminology, typical, usability, user, users, visitor, visitors, writing
Whole books have been written about the ins-and-outs of landing page design. Each element on the page, each word, graphic, block of text and link, contributes to conversion, or lack thereof
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How To Plan Your Landing Pages
Posted in conversion, Landing Pages, PPC Strategies
Tagged competitors, industry, landing page, Landing Pages, live, requirements, time, visitor
