Tag Archives: visitor

Google Adwords: Search Funnels

Posted on April 16, 2010 by | Leave a comment

Most pay per click performance measurement has been at the keyword level i.e. which keyword resulted in conversion. The problem is this is a blunt measurement tool

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Google Adwords: Search Funnels

Posted in adwords, conversion, google, PPC Strategies

Tagged adwords, before-the-last, conversion, data, funnels, search-funnels, the-conversion, time, user, visitor

Barriers To Persuasion

Posted on April 9, 2010 by | Leave a comment

If our landing pages aren’t converting as well as we’d like, it might be a good idea to look at how we’re trying to persuade visitors. We need to make a compelling offer, but we also need to pitch that offer in a way that persuades a person to take action.

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Barriers To Persuasion

Posted in Copywriting, Landing Pages, marketing, PPC Strategies

Tagged apple, block, choice, Copywriting, iphone, landing, Landing Pages, look-at-how, manipulative, marketing, message, people, visitor, work-on-landing

Establishing Credibility & Maintaining Trust

Posted on March 22, 2010 by admin| Leave a comment

Constructing a winning landing page has a lot to do with establishing credibility in the mind of the visitor.

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Establishing Credibility & Maintaining Trust

Posted in marketing, PPC Strategies

Tagged approach, checklist, convert-the-new, credibility, design, interactions, marketing, study, superficial, visitor

PPC: The Use Of Language

Posted on March 11, 2010 by | Leave a comment

Yesterday, we took a look at Google’s related search function . If you haven’t come across this feature yet, give it a whirl, as it gives us a fascinating insight into the minds of search visitors

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PPC: The Use Of Language

Posted in Copywriting, PPC Strategies

Tagged audience, competitors, Copywriting, customer, customers, first-paragraph, people, search, searcher, target, the-language, time, visitor, words

The Other Side Of PPC

Posted on March 9, 2010 by | Leave a comment

One key to building a winning PPC strategy has little to do with PPC at all. The business you’re advertising via PPC needs to work on the web. What are some examples of businesses that work well, and those that don’t

Continued here:
The Other Side Of PPC

Posted in marketing, PPC Strategies

Tagged better-results, countries, credit-card, landing, marketing, numbers, power, price, problem, research-tools, sales, solution, visitor, words

Custom Variables in Google Analytics

Posted on February 2, 2010 by | Leave a comment

Last fall Google announced the release of the much anticipated Custom Variables in Google Analytics. Previously the only out of the box way to segment visitors on your site using custom metrics was to use the User Defined variable.