In advertising we used to have a saying: “Everyone hates advertising until they have to sell their own car.” Sometimes we all encounter readers who get mad at us for “selling too much.” And sometimes you have to ignore those readers. They might just not be your customer

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What’s the Perfect Time to Make an Offer?

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When you run a PPC campaign, how do you decide whether to use Google Adwords, or Yahoo Search Marketing, Microsoft AdCenter or, erm….Findology? How do you decide whether to push you campaign into content networks, such as Adsense, or Facebook?

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Branding: Big Opportunity, Low Cost

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