Tag Archives: writer

Time to Play ‘PPC Ad Copy Survivor’ : BoostCTR Review

Posted on August 31, 2011 by | Leave a comment

About a year ago I chatted with David from Boost CTR about his new business, designed to get writers to compete in contests for their advertiser customers to see who could write the highest CTR ads. If the writers’ ads performed better than the customer’s control ads, Boost CTR gets a small commission.  Pretty simple yet brilliant value proposition for Adwords advertisers who want to see if they can jack their CTRs, which in turn earn them higher Quality Scores and lower CPCs.

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Time to Play ‘PPC Ad Copy Survivor’ : BoostCTR Review

Posted in adwords, Analytics, business, conversion, Copywriting, Design, Facebook Ads, google, Google Adwords, Keyword Research, marketing, PPC Strategies, traffic

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Copyblogger Weekly Wrap: Week of May 23, 2011

Posted on May 28, 2011 by | Leave a comment

By the time you read this, if I’m lucky, I’ve been to Blogworld Expo in New York, having presented a blockbuster session which wowed crowds who, overwhelmingly grateful, lavished much affection and chocolate on me, and have returned, safe and sound, to great fanfare and welcome.

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Copyblogger Weekly Wrap: Week of May 23, 2011

Posted in business, Company, Copywriting, marketing, Persuasion, PPC Strategies, Selling, Tips

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How to Kill Writer’s Block and Become a Master Copywriter in Only 3 Hours a Day

Posted on May 24, 2011 by | Leave a comment

Legendary copywriter Eugene Schwartz created a system of working that, before he was finished, enabled him to write nine books (including the classic Breakthrough Advertising ), dozens and dozens of successful ads, and countless articles for well-known publications all over the world.

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How to Kill Writer’s Block and Become a Master Copywriter in Only 3 Hours a Day

Posted in business, Copywriting, Creativity, Freelance Writing, marketing, PPC Strategies, Productivity, radio

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40 Questions You Need to Ask Every Copywriting Client

Posted on April 4, 2011 by | Leave a comment

You’ve connected with a prospective client and you’re at your first meeting! It’s an exciting time in the life of any freelance marketer or copywriter. Unfortunately, this is also the moment when the seeds of disaster are often sown

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40 Questions You Need to Ask Every Copywriting Client

Posted in Blogging, business, Collaboration, Company, Copywriting, Entrepreneurship, Freelance Writing, google, Landing Pages, marketing, metrics, PPC Strategies, Selling, Tips, tools, video

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Copyblogger Weekly Wrap: Week of March 28, 2011

Posted on April 2, 2011 by | Leave a comment

My 6-year-old son has become completely obsessed with playing Super Mario Bros. on our Wii game system.

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Copyblogger Weekly Wrap: Week of March 28, 2011

Posted in business, conversion, Copywriting, Editing, Landing Pages, marketing, PPC Strategies, Selling, SEO Copywriting

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Heretics, Superheroes, and Fighting the Lonely War of the Writer

Posted on March 31, 2011 by | Leave a comment

The writing life sounded so glamorous, didn’t it? When you first started writing, you watched people struggling with their problems and knew you could help … if only they would listen. So you took to the page with metaphorical fist raised, hoping your words would cut through conventional thinking and inspire a revolution

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Heretics, Superheroes, and Fighting the Lonely War of the Writer

Posted in business, Company, Copywriting, Landing Pages, PPC Strategies, radio

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5 Situations That Demand You Hire a Professional Copywriter

Posted on March 16, 2011 by | Leave a comment

A couple of weeks ago, one of our guest writers wrote a post about a powerful copywriting technique that can be used to get great results even if you aren’t a professional copywriter. In fact, we write a lot of posts on Copyblogger about how entrepreneurs can apply the techniques used by professional copywriters. Strong calls to action , compelling benefits, fascinating bullet points , magnetic headlines

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5 Situations That Demand You Hire a Professional Copywriter

Posted in business, Company, Content Marketing, Copywriting, Freelance Writing, Headlines, marketing, Persuasion, PPC Strategies, Productivity, traffic

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The Guilt-Ridden Writer’s Confession

Posted on February 24, 2011 by | Leave a comment

My general theory since 1971 has been that the word is literally a virus. ~ William S.

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The Guilt-Ridden Writer’s Confession

Posted in Copywriting, Creativity, Freelance Writing, PPC Strategies, Productivity

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Top 10 Blogs for Writers 2010

Posted on December 28, 2010 by | Leave a comment

The Top 10 Blogs for Writers contest is always fun to watch, and a great way to add some new favorites to your own list of must-read blogs. This year the contest has shaken things up a little, moving from Michael Stelzner’s Writing White Papers site to Leo Babauta and Mary Jaksch’s Write to Done . Copyblogger was not eligible this year because our own Brian Clark was one of the judges along with Leo, Mary, Michael and Deb Ng.

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Top 10 Blogs for Writers 2010

Posted in Blogging, business, Copywriting, PPC Strategies, Tips

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8 iPad Apps for Brilliant Writing

Posted on December 10, 2010 by | Leave a comment

While I was up late one night reading the Copyblogger archives (yes, I know I need to get a life) , I stumbled across a great post discussing some brilliant writing tips. The post inspired me to write — but since I was on my iPad at the time, how was I going to capture my brilliant insights on my mobile device? More and more people are using mobile devices to create content — and thankfully, there are a slew of new apps that make it incredibly easy to write on the go

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8 iPad Apps for Brilliant Writing

Posted in Blogging, Copywriting, Creativity, Editing, PPC Strategies, Tips, tools

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