Chief Content Officers. Tin foil hat marketing. The future of content marketing, and the CIA reading your tweets

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The Lede: 9 Marketing Links You Need

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adCenter has rolled out some enhancements to the Broad/Phrase Match algorithm as of early August.

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adCenter Broad Match Enhancement Released – What You Should Know!

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ROI Revolution is scouring the nation for the best and brightest web analysts, analytics solutions developers, web developers, and software engineers to join our Web Analytics Consultanting Team. We have two immediate openings available for the position of Web Analytics Solutions Developer / Consultant at our offices in Raleigh, North Carolina. If you have experience installing and supporting web analytics tools like Google Analytics, Omniture, CoreMetrics, Webtrends, Yahoo! Web Analytics, Unica, or any other major web analytics platform we cordially invite you to submit your resume to join our agency

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Calling All Web Analytics Consultants!

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Well, this post will be short and sweet – I’m not sure if you’ve heard but Yahoo! Site Explorer will officially be sent to the dumpster later this year. The exact date has yet to be determined, however, the APIs are set …

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Official: Yahoo Site Explorer to Be Discontinued

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Did you see the recent headline? On any given day, The Drudge Report drives more traffic to major news sites than Facebook or Twitter

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How to Dominate Your Industry like Drudge

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Eventually, everybody gets to the point that they need a greatest hits compilation… here’s PPCblog’s… We’ve gone through and hand-picked our favourite and most helpful PPC blog posts, categorized for your viewing enjoyment.  As we continue to provide helpful guides and advice on the world of paid search, we’ll keep this page updated, so please share it with friends and colleagues who are interested in the world of PPC!

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Starting yesterday, Google is requiring additional clarity and disclosure from Adwords advertisers who handle end user personal and payment information.  Some of the changes are dead-obvious like using SSL on credit card processing, but the others point to something you might want to consider in a bigger context. The Larger Picture: Google’s Under Siege The first thing to realize is that as much as the US FTC is applying pressure to affiliate marketers and the like they’re also putting Google through the wringer.

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Disclosure Doesn’t Have to Kill Conversions

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If you are advertising on the Google Display Network there is a good chance you know what a “view-through conversion” is. In case you don’t, a view-through conversion (referred to as a VTC) occurs when a user views an image or rich media ad (but doesn’t click on it) and later completes a conversion

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Improvements to view-through conversion reporting

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I was just doing some research around site submission and came across some interesting information about the fate of Yahoo! Site Explorer.

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Yahoo Site Explorer vs. Bing Webmaster Tools

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Mona Elesseily is VP of Online Marketing Strategy at Page Zero Media , a PPC and marketing management firm.  She was kind of enough to answer some of my burning questions about PPC consulting, and how they manage client engagements.

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PPC Consulting Q&A with Mona Elesseily

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