If you are a business which wants to make the most out of holiday sales it is important to consider how you will optimize your website to bring in the seasonal traffic.  With Christmas just around the corner it is high time you start your campaign to increase your conversions …

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Christmas is Coming, is your SEO getting fat? [Guest Post]

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Embedded Sitelinks Launch In the next two weeks, Google will be launching a new display format of Adwords Sitelinks, called Embedded Sitelinks.

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Google Adwords Announces Embedded Sitelinks Launch

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As Google methodically picks off the reports in the Adwords Report Center, moving reporting to an ad-hoc model in the main campaign UI, some interesting little tricks are popping up. In the past, if you tried to keep track of how much traffic Google is actually sending you compared to how much is truly available , you ran a campaign report and checked the box for “Impression Share”. Now, that feature is gone from the Report Center, but with the new changes, you can tack it right to your campaign list columns: Now you’ll be able to view your Impression Share in real time right from the campaigns overview screen: Pretty Handy!!

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Add Impression Share Data to Your Campaign Dashboard

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