So in the past few weeks, we’ve told you it’s a bad idea to be a digital sharecropper , building your business entirely on someone else’s land (like Facebook, Tumblr, or any other third party you don’t control). We also poked a pin in the sacred cow of social media authenticity, telling you that your audience and customers don’t want an unedited version of the “real” you . So you may be asking yourself — OK, what should I be doing with social media marketing
View original post here:
The 7 Essential Elements of Effective Social Media Marketing
